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Top 10 Traffic-Boosting Tips for Summer Leasing Season

Vibrant digital graphic promoting apartment marketing tips from DOMUS Marketing. Features a confident woman with purple hair, red lipstick, and retro sunglasses, surrounded by gold glitter and silver stars. Background is teal with bold text: “Top 10 Traffic-Boosting Tips – High vibes, full tours, can’t lose.” Arched headline reads, “The vibe is high & you’re shining on.” Bottom banner includes website URL domusmarketing.com and Instagram handle @creatingHOME. Designed to capture attention and energize multifamily leasing teams.
The vibe is high—and you’re shining on, showing up, and keeping the momentum going. Summer leasing season is in full swing, and everything you’re doing right now matters. The energy, creativity, and care you pour into your community? Prospects feel it. Residents see it.
 
And let’s be clear—this isn’t a cliché “good vibes only” or “live, love, laugh” moment. It’s real. It’s tangible. It’s that hard-to-pin-down magic your team creates when you show up with purpose and positivity. It’s a sense of welcome, warmth, and belonging that goes far beyond what any amenity can offer. When you combine that authentic vibe with intentional outreach, the results aren’t just powerful—they’re lasting.
 

Now let’s channel that community magic into real momentum—here are our top 10 traffic-boosting tips to drive more tours, referrals, and leases this summer.


Top 10 Traffic-Boosting Tips (say that 10 times fast 😉)


1. Launch a Limited-Time Summer Special
Create urgency with a “Move in by August 1st = 1 Month Free” or “$500 Look & Lease” deal. Make it mail-only or QR-exclusive for extra buzz.
 
2. Boost Your Online Listings + Social Game
  • Refresh your website and ILS with your most fabulous summer amenities.
  • Drop quick reels and resident-led videos.
  • Film casual interviews asking residents what (and who) they love most.
  • Hand out Mini Mighty Rate Us Cards to capture rave reviews.
 
3. Add targeted QR Codes to Flyers & Mailers
One scan gives prospects instant access to fresh floorplans, current specials, virtual tours, or videos—whatever you want to highlight. 

We can link your QR to anything you’d like, including a tracking URL or a custom landing page we’ll create free of charge with any flyer, marketing sheet, or mailer ordered through us. Even better? We’ll update your landing page for up to 90 days post-launch so your message stays current and clickable.

We make mailers easy, fast, and effective. From the design to address research/certification to mailing, we have you covered. DM or email for complete details and an estimate. To maximize your mailers, check out From Mailbox to Move-In: How Direct Mail Can Fill Your Apartment Vacancies
 
4. Offer “Tour Perks” at the Leasing Office
Cold drinks, popsicles, or a spin-to-win wheel turn tours into memorable moments (and higher conversions).
 
5. Host Mini Pop-Ups
Lemonade stands, pup treat stations, or shaded snack carts create buzz for residents and prospects. >> Retention bonus: happier residents = fewer turnovers.
>> Super-size it with inspo from our blogs: Summer WOW Fridge + Snack Station & Grab 'n Go Sunshine & Pet-Friendly Wow Fridge
 
6. Host Resident Events That Welcome Guests
Invite residents to bring friends or family—built-in referrals made easy. Need inspo? Grab our Memory-Making Summer Events guide.
 
7. Fast-Track Your Lease Bonus
Offer a perk for anyone who applies within 24 hours of touring (waived fees, gift card, or move-in credit).📣 Splash it on your website, socials, ILS, and tour signage; add a QR link for details.
 
8. Highlight Local Lifestyle Perks
Work nearby trails, patios, and hotspots into every caption and tour script. People rent for lifestyle—lead with it.
 
9. Send Targeted Mailers to Top Comps
Mail your strongest summer offer to neighboring communities and invite them to tour or attend an event. Add a QR code that links to a web landing page you can update weekly. Want a custom estimate + tips to maximize your mailer? Just email your list of comps—it’s that easy! We’ll take care of the rest.
 
10. Launch Preferred Employer Outreach
Custom flyers + exclusive specials for nearby hospitals, businesses, schools, and corporate campuses tap directly into qualified prospects. Send us a DM or email for flyer samples.
 
Ready to turn those high vibes into high-impact results?
Let’s chat creative marketing that actually fits your team’s bandwidth and goals. Reach out anytime for support, ideas, or a quick hype squad moment—I’m always in your corner. Renee 🌞


Vibrant marketing graphic with the headline “Hot Market. Fresh Mailers. Let’s Go.” featuring a smiling group of three women taking a summer selfie. The image highlights the statistic “40% of all moves happen between May & August” and showcases sample apartment direct mailers advertising specials like “6 Weeks Free” and “2 Months Free.” Promotes apartment marketing during peak leasing season.
Promotional image featuring apartment outreach flyers and marketing sheets with the title “Drive Traffic With Outreach Flyers & Marketing Sheets!” The graphic displays professionally designed examples for properties like Lenox Lake Highlands, Atlantica Daytona, Jefferson Cedar Ridge, and Lincoln Park Uptown. Emphasizes customizable marketing formats for apartments—print, social media, and editable templates.

 
 
 

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